New Media

New Media is quite literally what it is named, new media developments and advances which have arguably played a dramatic influence on all aspects of modern day life. These new media advances such as the internet providing notable sites such as YouTube and social networking sites have now made it easier for everyone to broadcast themselves onto the internet and either lead to instant fame for all the right or all the wrong reasons or simply to broadcast themselves in whatever format and go unnoticed. In more simplistic terms new media often refers to 'on demand content' in which audiences can 'stream' content 'on demand' at any point of the day whenever and wherever it pleases. On-line formats such as BBC iPlayer, 4OD and 5 On Demand are all examples of these new media formats in which both pre recorded and live streaming content can be viewed. There are many positives to these technological advances as now viewing media texts is not simply rushing to the television to catch a show but simply 'catching up' when and where it is suitable for each audience members liking, making audience viewing flexible and fitting to each individual persons liking.