Mass Audience - the term 'mass audience' refers to those from within the entire audience of media texts whom consume mainstream/popular texts coming mainly from examples such as soap operas and sitcoms. Mass audiences include that of women, men, children and overall adults therefore a piece of media text that provides entertainment for all age groups. 'Friends' and 'Top Gear' are good examples of a programme with Mass audience.
Niche Audience - Niche audiences on the other hand focus on the opposite to a mass audience. There audience is more specific and aimed at that of a particular type of audience with a unique interest. Media Texts such as magazines write about stamp collection and bird watching are clear examples of media texts with a niche audience.
Audience Research -
Audience research is a key concept to any media texts production, research into the audience gives the producer of the media text a clear indication into the interests of the chosen target audience and thereby creating almost a template in which to structure there media text. Research comes in formats such as questionnaires, pre film screenings and focus groups. A lot of time and money is put into the practise of audience research as fundamentally it could be the reason for pure successes or failure of the piece.
http://www.thinkbox.tv/server/show/nav.914
The above link provides a clear in depth analysis as to how audiences are categorised.
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